Product Knowledge and Service Training for Store Teams
Regular coaching sessions equip store teams with knowledge of gold purity, jewellery care and service standards.
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Events & CSR
To put the dibiNA (Growth) value into practice, KMG holds regular training sessions for store teams from its various brands.
Training topics
- Product knowledge: gold purity, types of jewellery, and how to explain them to customers in plain language.
- Jewellery care: tips to share with customers so that their jewellery stays in good condition.
- Service standards: greeting customers, listening to what they need, and closing the sale in a friendly way.
- After-sales service: procedures for buyback, trade-in and repairs.
Learning together
The sessions use discussion, service role-play and sharing of experience between stores. More senior team members also support colleagues who have just joined, in the spirit of pegaNGAN (Togetherness), where people strengthen one another.
Similar sessions will continue to be held regularly for the whole team.