Kemenangan Masindo Group Launches Its 2026 Vision, Mission and Core Values
KMG confirms the group’s direction through its vision, mission and KE-ME-NA-NGAN core values, which serve as a shared guide for all its brands.
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Kemenangan Masindo Group (KMG) has formally introduced the vision, mission and core values that will serve as a shared guide for every brand in the group: Kemenangan Gold, Kemenangan Signature, Signature Gold & Jewellery, Jakarta Signature and LUXO Media Creative.
Vision
To be the best in every line of business through excellence in innovation, quality, and the values of kindness.
Mission
To build a modern business rooted in integrity, family heritage, a healthy mind and soul, and a spirit of lifelong learning.
The KE-ME-NA-NGAN core values
The group’s name is itself a reminder of four core values: KEbaikan (Kindness), MElayani (Service), dibiNA (Growth) and pegaNGAN (Togetherness). These four values are meant to show in how the team serves customers, works with colleagues and makes business decisions.
KMG began as a family gold store in 1983. It wants to make sure the values that have grown since those early days are kept as the number of brands, stores and members of the wider KMG family increases.
The official vision, mission and core values poster can be downloaded from the Vision & Mission page.